Twitter MX? Why did Elon Musk change the name of the social network?

Bloomberg line — Old Twitter users were surprised when, in July of this year, the name of the social network was suddenly changed to Xin another of many adjustments made by billionaire Elon Musk, who acquired the company nearly a year ago.

The new name also came with a logo change, removing the distinctive blue background image with the little white bird that had characterized the social network since its inception in 2006.

Their profile talks about a process that consists of adjusting a brand’s visual identity, name, and marketing strategy.

The new name for Twitter puts the company under the umbrella of Musk’s other businesses, such as SpaceX, X.AI and Tesla (TSLA), which is also controlled by X Corp.

One day after the measurement The billionaire and the richest man in the world tweeted: “X Corp acquired Twitter to ensure freedom of expression and as an accelerator for X Corp., apply everything. It’s not just about a company changing its brand, it’s about doing the same thing.

He continued, “The name Twitter made sense when it was just 140-character messages coming and going, like bird tweets, but now you can post almost anything, including several hours of video.”

“In the coming months, we will add end-to-end communications and the ability to power your entire financial world. The name Twitter has no meaning in this context, which is why we have to say goodbye to the bird,” he explained.

So Musk’s idea is to make X an “app for everything”, a super app, Which he reinforced in a welcome post for Company CEO Linda Yaccarino. And in May, the billionaire said he was “looking forward to working with Linda to turn the platform into an app for everything.”

Recently, X also announced that it will remove the user blocking feature from the platform. Blocking is a popular security tool that helps users protect themselves from unwanted interactions on X. Ensures that blocked accounts do not see users’ posts and that posts do not appear in He feeds. A blocked account also cannot send direct messages to the person who blocked it.

— With information from Bloomberg News.