November 30, 2023

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Businessmen demand the promotion of tourism in Panama

Businessmen demand the promotion of tourism in Panama

In its latest statement, the Chamber of Commerce, Industry and Agriculture of Panama (CCIAP) noted that in recent years, due to institutional weakness, there has been a lack of planning, dispersed investments, and little coordination with the private sector. .

On the other hand, Cciap praised the announced results of the international promotion impact of the entertainment industry, estimating its income at $902 million in the period from January to June of this year.

The text adds that this indicator shows a significant increase in flights from priority sending markets (the United States, Colombia, Brazil, Canada, Costa Rica, Argentina, Spain, France and Germany), and a significant extension in the length of stay of visitors. .

Panamanian Tourism Authority data reveals that from January to April 2023, 98 percent of the levels recorded in 2019 have recovered, with the best-performing source markets being the United States and Argentina.

Based on current behaviour, the Tourism Promotion Fund also expects a 105 percent recovery in tourist arrivals by the end of the year, compared to 2019, across all ports.

For businessmen, it will be necessary to expand the resources allocated to this sector, strengthen coordination in the country and the private sector, as well as professionalize tourism promotion around the world, which are the axes of the Qatari “Live for More” brand.

“All of this aims for tourism to cease to be an eternal potential, to be prioritized as a state policy, and thus to become a wonderful reality that has a positive impact on all Panamanians,” Cciap stressed.