Gray LatAm’s Diego Medveduki: Our Cannes Lions performance put us back in the world’s top 5

Gray had a historic year at the 2023 Cannes Film Festival, taking home several awards and establishing itself as one of the main agencies in Argentina and Latin America.

Gray Argentina ranked 2nd among Argentine agencies and 6th in the Latin American rankings, winning 4 golds and 4 silvers. This outstanding performance cements Gray’s reputation as a leading agency in the region.

One of the greatest achievements of the Argentine Grays at this festival was the campaign postponed day In collaboration with LALCEC, which won 4 golds and 3 silvers. This campaign was honored with Gold in the categories Direct – Not-for-Profit, Direct – Individual Market, PR – Media Relations and PR – PR Effectiveness, and Silver in PR – PR Techniques, Health and Wellness PR, and Brand Experience and Activation – Social behavior. These awards reflect the creative excellence and impact of the campaign, which highlights the importance of early detection of breast cancer.

“This year was a historic year for Gray Argentina. Being one of the most awarded agencies in the country and being sixth in Latin America is something exceptional. The awards received at the Cannes Film Festival are testament to the talent and dedication of our entire team, as well as the confidence and boldness with which We work out with our clients, and this is the best performance In Cannes that the agency has had for the past 10 years, this encourages us to continue working on ideas that are impactful, relevant to people and that promote the brands we work with every day. ”

For its part, Gray LatAm ranked as the 5th most popular ad network in Latin America and had 15 blacks in different countries in the region. In addition to those in Argentina, the campaign Life extension stickers de Gray Colombia for Makro won a Golden Lion in the Outdoor Social Behavior category and two Silver Lions in the Design – Point of Sale, Consumer Touchpoints and In-Store Warranties category, and in the Outdoor Display – Display category.

In Peru, the campaign natural intelligence Nikon, developed by Circus Gray, was awarded a Silver Lion in the Outdoor Cultural Vision category. Meanwhile, in Brazil, Universidade Zumbi Dos Palmares’ “Keep (Fight) Vouchers” campaign was awarded a Silver Lion in the category External Services – Consumer Services/Business-to-Business, and a Bronze Lion in Direct-to-Consumer Services/Business-to-Business. In addition, Gray Brasil also won a Bronze Lion in the Outdoor Car category for Volvo’s “Biggest Competitor Advantage/Competitor Advantage” campaign.

“We are proud of performance From Gray LatAm at the Cannes Film Festival, which once again put us in the top five with awards from various bureaus and which once again demonstrates the tremendous talent and drive we have across the region. We congratulate all the teams participating in these campaigns and thank our customers for their trust in us.