Samsung announces Klarna for a flexible and secure shopping experience in its online store – Samsung Newsroom India

Starting today, tech enthusiasts can ‘pay in 3 installments’ at Samsung’s online store

Madrid 4th of July Samsung Electronics Co., Ltd. announced. for its collaboration with Klarna, the world leader in retail banking, payments and shopping services for the Spanish market. Starting today, customers who buy their favorite products in samsung.comthey will be able to choose Klarna as the payment method for their purchases and benefit from paying in 3 convenient interest-free installments, paying 1 installment every 30 days.

Payments can also be managed through the Klarna app, for a truly seamless shopping experience, providing users with maximum security and complete control over their transactions.

Collaboration with Klarna is part of Samsung’s strategy to offer more and more value-added services to its customers throughout the purchasing process in its digital sales channels. In fact, the e-commerce DTC relies on the continuous research and development of a premium brand in the customer experience, so that this channel eventually becomes an important brand and sales touch point for Samsung. “, Alfonso Fernandez, Head of Marketing and Direct Manager to Consumer Director of Samsung Spain and Portugal confirmed: “Our goal is to give consumers easy access to all of our products and innovations, and this includes the final stages in the consumer buying process.”

“We are proud to be able to start a collaboration in Spain with a brand like Samsung, with whom we share the drive for innovation and attention to consumer needs,” Daniel Espejo, Klarna’s Country Director for Spain announced. “Our goal is to be a true partner in the growth of businesses, providing them with the tools to face an increasingly competitive market: With our secure and cutting-edge technologies, it is possible to offer end users a personalized customer experience, with flexible payment options, which can translate into an average increase in orders and, ultimately, in revenue itself.”

Thanks to this new collaboration, Samsung will be able to offer a wide range of devices – from smartphones, tablets, laptops, through TVs and home appliances – with a new payment method developed to meet the changing needs of the market. Targeting customers with a flexible payment offer crucial to success has never been easier. In fact, Klarna data shows that retailers who offer the option to pay in installments without additional interest benefit from a 55% increase in average order value.

Klarna, the leader in global payment, shopping and banking services, has recently entered the Spanish market with the launch of a 3 installment payment solution, which allows users to purchase securely at their favorite stores, splitting the amount into 3 monthly installments without interest or commissions. Spain has more than 1 million new consumers added to the company’s 150 million users worldwide. In addition, Klarna cooperates with more than 400,000 retailers, 4,000 of whom are Spanish. Klarna’s e-commerce platform and app integrates flexibility and control into the consumer’s shopping experience, providing a more convenient, simple and secure payment method. Klarna offers completely risk-free payment solutions, which means that merchants receive full payment at the time of the transaction, while installment payments are handled directly by Klarna with the user.