In the midst of the past dispute between the Federal Trade Commission and Microsoft’s acquisition of Activision Blizzard, some of the plans of the company that owns Xbox consoles were revealed. The possibility of acquiring SEGA was considered; However, the Japanese developer”He doesn’t think this type of transaction will happen“On the contrary, it is looking to acquire other studios.
This information was published by CNBC reportwhere they interviewed Shuji Utsumi, SEGA’s chief operating officer, and shared some of the company’s plans, including Adapt your intellectual property to other platforms, such as movies.
During the conversation with Utsumi, rumors about a possible sale to Microsoft were touched upon, especially after these alleged plans were revealed during the dispute with the Federal Trade Commission (FTC). However, the Japanese executive stated that “Feel proud“But he didn’t think that would happen. But he made it clear.”Many companies are interested“.
It would not be unreasonable to think about the interests of a company, especially if we consider that SEGA has many important franchises other than “Sonic”, such as “Virtual Fighter”, “Yakuza”, “Total War”, “Valkyria Chronicles”, Not forgetting all the Atlus titles. In addition, earlier this year, the Japanese company acquired Rovio Studio, the creator of Angry Birds, for approx. $775 million.
“As a Sega Sammy entity, we are acquiring some companies. We just announced the acquisition of Rovio. “We continue to look for growth opportunities.”
According to the Japanese CEO, the company seeks to “Acquisition targets as opportunities arise in the market“.In these times when some video game studios are being acquired by other companies, it seems that the owner of Sonic wants to keep up and explore more options for expansion.
Moreover, Utsumi believes that European developers “StruggleTo recover amid the COVID-19 pandemic:
“Japanese studios are doing well. European studios are struggling. I’d say all European developers are having a tough time right now. It was once a bit of a bubble. Now is a good time to adapt.”
On the other hand, the Japanese executive stated that “Sonic is growing“. the “a pet“The company has good popularity, especially at the box office. “Sonic the Hedgehog” grossed about $306.8 million, and The sequel to this film grossed $405.4 millionWhich makes it completely successful.
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