The main beauty trends of 2023

Last week was a busy one for the cosmetics industry, as the World Cosmetics Expo was held. Thinking of both those who were unable to attend and those who were left wanting more, we have prepared this article in which we are talking about The biggest trends in cosmetics seen at the show.

In the article, we talk about sustainability, cutting-edge technology, and of course, products that consumers prefer. Keep reading to discover the latest trends in natural cosmetics. skin care and aesthetic trends. Do not miss it!

Trends in cosmetics

the theme par excellence this year It cannot be unsustainable. In fact, this marked a major beauty trend seen in cosmetics. The most important thing is the approach taken to sustainability: transversally throughout the entire life cycle of the product, that is, from the raw materials for the cosmetic industry to transportation to reach the final point of sale, the way it is used and waste management.

• Cosmetic trend: eco-friendly ingredients

one of Major cosmetic trends This year the demand for cosmetics that are beneficial to the skin and the planet. This presents a real challenge for formulators, as they must carefully select ingredients so they meet environmental expectations, without compromising the potency or sensitivity of the product.

It is a good choice to source environmentally responsible ingredients Biotechnology. This cosmetic trend makes it possible to more effectively recreate ingredients that have traditionally come from nature and can be obtained today without having to exploit natural resources.

• The trend in natural cosmetics: sustainable certifications

last direction associated with Natural cosmetics. Specifically, the demand for certifications that show that products are not only of natural origin, but truly sustainable. Consumers demand natural cosmetics, but they also require brands to evaluate their manufacturing and distribution processes, as well as validate these claims on the product labels themselves.

As a result, there is an increase in demand for products with sustainable certification, as it helps the consumer determine if the cosmetics they are buying have a low environmental impact.

This cosmetic trend, along with the previous one, means that more and more companies are looking for ingredients suitable for formulating cosmetics with certifications such as COSMOS or Ecocert, reflecting the cosmetics industry’s commitment to sustainability.

• Cosmetic trend: more sustainable manufacturing

You are probably already aware that the manufacturing of cosmetics is a critical step in their life cycle. For this reason, find out Cosmetics trends related to raw materials For cosmetics, it wouldn’t surprise you that more and more sustainable production techniques were being adopted.

There are certain manufacturing processes that can be framed within this trend, as they make more responsible use of energy and water. For example, we highlight the cold emulsion. This technology allows the formulation of products with a light texture and low viscosity, which also achieves greater energy savings.

Other cosmetic innovations

Besides the three cosmetic trends discussed, we add Two cosmetic innovations that distinguished this edition of In-cosmetics Global. One of them is to use artificial intelligence To speed up formulation and product development processes.

Finally, we cannot end this article on cosmetic trends without mentioning a novelty that was very much present in these cosmetics. With the consumer’s growing interest in protecting themselves from the sun’s rays without harming the marine environment, the latest innovations are based on metal filters Easy to blend into the formula and without a whitening effect on the skin.

Among its advantages, we highlight its low impact on aquatic organisms, so it is safer and more environmentally friendly. Its operation is simple: when applying the cosmetic, the sun’s rays are reflected and prevented from penetrating our skin.

At Zschimmer & Schwarz we have experts to advise you according to your needs. Whether you are able to come visit us at our booth at In-cosmetics or not, you can contact our technical team here.

What are cosmetics?

Cosmetics is the meeting and learning point for the worldwide cosmetic industry. Every spring, suppliers, production and marketing experts gather in a European city for Introducing the cosmetics industry trendsas well as the latest innovations in the sector.

In the last edition, held in Barcelona, ​​the new Sustainability District was presented. This popped up to share the latest news and Trends in sustainable cosmetics. As you have been able to verify through this article, this initiative has followed the thread of all directions: respect for the environment.