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Dove, IKEA, Samsung, Netflix and others are among the advertisers most appreciative of the campaigns developed with the Spanish agencies for the Cannes Lions 2023.
Cannes Lions International Festival of Creativity 2023 The curtain closes on its latest edition, leaving numerous awards for some of the most outstanding campaigns and creative works of the year. In its 70th edition, the advertising world’s loudest meeting became the stage on which brands and advertisers demonstrated, once again, The power of creativity as a business driver.
It was the most awarded Spanish agency at the 2023 Cannes Lions Festival David Madridwhich won the 11th Grand Prize for Spanish Creativity on the occasion thanks to the campaign TurnYourBack for Dove, a work that calls on society to turn its back on the toxic ideals of beauty found in social networks. Other works of the agency that received support from professional critics were “Proudly second best” for ikea f Georgina Billboard Collection for netflix.
The most awarded advertisers at the 2023 Cannes Lions Festival Powered by MarketingDirecto.com
Other Spanish agencies, eg Repent (4 awards), Shell (4), VMLY & R Health (4), Leo Burnett (3) f Lola Moline Lou (3), Gold, silver and bronze lions are also worn at the festival. These are the most awarded advertisers in this edition of the festival, who have won awards from Spanish agencies and creators.
Dove tops the list of advertisers awarded at the 2023 Cannes Lions
“TurnYourBack,” by David Madrid/Ogilvy London on Dove
“#turn your back” De Duve was crowned with a Golden Lion and Grand Prix in the Intermediate class. Developed by Ogilvy London and DAVID Madrid, and part of the #NoDigitalDistortion movement, this campaign aims to reject the “Bold Glamor” filter on TikTok, with a campaign calling on society to turn its back on harmful beauty standards. Available in social networks.
“Second Best,” by DAVID Madrid/INGO Hamburg for IKEA
«Rosalía Motomami Live Experience on TikTok», TikTok São Paulo / Columbia Records New York / Motomami Barcelona
“Dogs Without Borders” by VML & R Health Madrid / VMLY & R New York / VMLY & R São Paulo SFBO
“Samsung Unfear” – Samsung – Cheil
“Priceless Food” Leo Burnett Madrid for Madrid Fusion
“The Track,” by TBWA Madrid/Primo Buenos Aires/Primo Montevideo (Spain/Argentina/Uruguay) for the Red Cross
“Cry for the Law,” by Lola Molinello for Tita and Tita
“Georgina’s Billboard Collection,” by DAVID Madrid (Spain) for Netflix
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