Now launching live shopping-oriented videos

Pinterest knows that the most attractive way to connect with potential customers is through videos, which is why the platform has been making efforts lately to make content in video format a part of the central experience of itself.

And you just have to look at the success of TikTok, as many brands wanted to be there, above all, to approach younger audiences to send their products to them to make more sales.

Moreover, even Instagram, which until recently was a favorite of the younger ones, has become somewhat outdated in favor of other platforms with videos at the heart of the experience.

The way to become a TikTok shop

With that in mind, last of Pinterest He is launching his own “teletienda” program called Pinterest TV. For now, the chapters will be available to users in the US, both of which live in a series of time periods and on demand, With which the creators of the platform will try to inspire potential customers in a more dynamic and participatory way, because in addition to visualization, potential customers will also be able to participate through chat conversations.

Get up on Pinterest:

Starting November 8, episodes will air Monday through Friday at 3PM PDT / 6PM EST in the US on iOS and Android.

They are around Original live content geared towards purchases in categories such as Food, Home, Fashion, Beauty, DIY and many more, where potential customers also enjoy benefits in the form of discounts that will also be offered every Friday.

Pinterest will provide technical support to creators so they can implement their content, which will last for 30 minutes. For everything to go well, Pinterest will launch 10-30 minutes of pre-production to check that everything is OK before going live..

about creators, Pinterest Indicates:

Creators who hosted Pinterest TV episodes during the beta phase increased their follower count on the platform exponentially, and some creators doubled their followers right after an episode.

With regard to the content that they can provide, it indicates the following:

On Pinterest TV, content creators can display and tag products so Pinners can shop and shop on the retailer’s site. Hosts will have a shopping toolbox to enable live shopping experiences, including a product drawer with pricing and product details, product launches and brand collaborations, a residual screen, and a limited-time display module. to offer discounts.

as we see, Pinterest also wants to empower the talents of creators, allowing for collaboration and other ways to reward, to which should be added the $20 million that the platform provides them through Creator Rewards as an incentive..

For now, a select group of creators are participating, although the platform is leaving the doors open for the arrival of new starters. Only those interested should Fill out this form to be taken into consideration.

In this way, Pinterest continues to increase capabilities related to videos and empower creators so that they can make money from their work, competing with platforms like TikTok or Snap.

more information: Pinterest